Attack of the 90’s Supermodel

10 03 2009

The year was 1990, the song on the radio was Freedom, and George Michael was bringing us from the sexy simplicity of a bad boy in blue jeans to the new sex icon of the time: the supermodel. The video for the song was a who’s who of the runway, boasting Cindy Crawford, Christy Turlington, Naomi Campbell, Tatiana Patitz and Linda Evalgelista. It’s hard to believe that these women were at the height of their careers close to twenty years ago. Hard to believe, because they are landing some impressive campaigns this year.
Open any fashion magazine and you’ll find Linda Evangelista’s bold features set against Prada’s lace suits, or the statuesque Stephanie Seymour for Valentino. Of the lot, YSL comes out on top with a towering and nearly unrecognizable Claudia Schiffer echoing the unmistakable geometry of the Hollywood sign behind her. In fact, YSL may be credited with starting the trend when they used Naomi Campbell last season.
Could these brands be looking to reinforce the confidence of their sales base by using older models? Or maybe they are reading our desires to flashback to more prosperous economic times, when models wouldn’t get out of bed for less than $10,000, and celebrity was left to the professionals.