Do You Know the Way to Santa Fe?

19 02 2009

If you hadn’t already guessed from the fleets of Minnitoka moccasins scurrying around this winter, the latest ethnic aesthetic to be co-opted by the fashion world is native to the land.
Now that it’s again safe to wear your American pride, it makes sense we would turn to indigenous prints that recall the romance we once felt for the land (ironically captured in the aesthetic of the culture we crushed to get that land)
Much of what’s on the market can be traced back to the classic American wool house, Pendleton, who has collaborated with two heavy hitters this season. On the heels of Nike’s Pendleton pack for Fall, Opening Ceremony launched their apparel collaboration which sets the traditional blanket patterns against Americana plaids. Just a few Months later, heritage outdoor label, Penfield, revealed their FA 09 offerings at the Bread and Butter show, including a woolen print easily mistaken for the Pendleton weaves.

Stella Bugbee’s take on the trend is unexpected, decorative and functional. Navaglow Tape comes in three different patterns and is a great way to freshen up reused packaging. And speaking of packaging, the trend appears yet again on the cover of MGMT’s 2008 dance sensation, Oracular Spectacular.

As we move into Spring and Summer, look to see the bold patterns stick, as the colors transition to 90’s pastels, where lavender and turquoise become dominant. Think ‘Saved by the Bell’ opening sequence.




2 responses

4 03 2009
Barbara Conahan

Did you mean Minnetonka? I
“Since 1946, Minnetonka has been the premiere manufacturer for Mocassins. By sticking to Native American designs and traditions, Minnetonka Moccasins are funky and fashionable as well as extrememly… More”

I only know this because of: …Molly… Minnesota…

6 03 2009

I saw a jacket on BART this mornign that was toooooootally in-line with this trend. I was wishing I had snapped a shot of it with my phone, but she was too fast!

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