The year was 1990, the song on the radio was Freedom, and George Michael was bringing us from the sexy simplicity of a bad boy in blue jeans to the new sex icon of the time: the supermodel. The video for the song was a who’s who of the runway, boasting Cindy Crawford, Christy Turlington, Naomi Campbell, Tatiana Patitz and Linda Evalgelista. It’s hard to believe that these women were at the height of their careers close to twenty years ago. Hard to believe, because they are landing some impressive campaigns this year.
Open any fashion magazine and you’ll find Linda Evangelista’s bold features set against Prada’s lace suits, or the statuesque Stephanie Seymour for Valentino. Of the lot, YSL comes out on top with a towering and nearly unrecognizable Claudia Schiffer echoing the unmistakable geometry of the Hollywood sign behind her. In fact, YSL may be credited with starting the trend when they used Naomi Campbell last season.
Could these brands be looking to reinforce the confidence of their sales base by using older models? Or maybe they are reading our desires to flashback to more prosperous economic times, when models wouldn’t get out of bed for less than $10,000, and celebrity was left to the professionals.
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- Stephanie Seymour for Valentino
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- Linda Evangelista for Prada
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- Claudia Schiffer for YSL
s u p e r s a t u r a t e d 
Frankly, I LOVE it. I think it’s great that older women have a place. There’s room for everyone, younger, older, thin, voluptuous. By the way, Linda Evangelista never really left except for the 2 1/2 year break she took between 1998 and 2001. The woman is amazing – 2 Vogue Italia covers in 2008! Cindy Crawford is the only major 90s super who hasn’t scored a high fashion campaign in ages. Not sure if it’s her choice or not but I’d love to see her again.